” Bloomberg Businessweek wrote, “Nir Eyal is the habits guy. Technology Review as, “The Prophet of Habit-Forming Technology. Nir co-founded and sold two tech companies since 2003 and was dubbed by The M.I.T. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. In this episode, we chat with Nir about what got him interested in the intersection of technology and psychology, how we as consumers can have a better relationship with habit-forming products, and how he-as a parent- thinks about kids and technology. And Nir Eyal, bestselling author of the book Hooked, may have been the inspiration behind some of the most habit-forming products out there.īut he also has another book, Indistractable, which can give you the tools to avoid distractions both at work and at home. All of a sudden, you’re taken away from a state of flow and into an attempt to multi-task, which is the enemy of getting things done.īy some estimates, distractions cost the US economy more than $650 billion dollars a year in lost productivity. It’s the familiar knock of Slack, or the chime of your e-mail inbox. You’re sitting at your desk, trying to do some deep work-finishing up a presentation, writing some code, sketching out a new interface-and you hear a noise.
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